Sell the insight your clients can't get from their POS.
CaterProfile is the guest-profiling platform consultants and caterers run for their clients — and that facility managers use to understand their own restaurant. Map who your client really feeds, why they choose, and what the non-users want — before anyone changes a menu, a price or a concept.
A new, billable service line
Sell profiling studies as a productized service — every study is a paid engagement, not a free add-on.
Evidence, not opinion
Walk into every steering committee with an avatar mix and hard numbers. Your advice stops competing with gut feel.
Win and keep clients
Better insight → better strategy → measurable results → the next project. Re-profile yearly, pulse in between.
We train and co-pilot you
Get certified and deliver your first client study with us alongside — at a reduced pilot price.
Run a workplace restaurant yourself? See the done-for-you option below — we run the full study for you.
Willem De Cock
Founder, CaterProfile
Watch CaterProfile turn responses into a client strategy
Real screens from a real ALOHA study — the dashboards and report you put in front of your client.
A complete overview at a glance
Response rates, satisfaction and significance — all your key catering metrics in one live dashboard.
Two ways to work with CaterProfile
Sell it as your own service
License the platform, get certified, and deliver profiling studies to your clients under your own name — with our training and co-pilot support on your first study.
- Catering consultants & advisors
- Contract caterers & FM providers
- Kitchen builders & designers
- Annual license — you set your own client rates
A single study, fully managed
Not ready to license yet — or running your own company restaurant? Our team designs, runs and reports one complete profile study and hands you the boardroom-ready report.
- Facility managers & workplace experience teams
- Companies planning a new or renewed restaurant
- Fully managed by the ALOHA team
- Clear recommendations you can act on
Why consultants partner with ALOHA
Better insight → better strategy → happier clients → more projects.
A new revenue stream
Package profiling as a productized service and bill for every study — from a single-site baseline to multi-site segmentation.
Recurring income, not one-offs
Annual re-profiling plus satisfaction pulses in between turn one study into retained advisory work across your client base.
Instant credibility
Hand clients an avatar mix, drivers and non-user insight — the evidence that closes proposals and wins tenders.
A data-driven reputation
Be the consultant who backs every recommendation with profiling data — not the one who quotes on food and aesthetics alone.
Your client's POS tells you what sold. Not why.
Workplace catering decisions are still made on the loudest opinion in the room or on till statistics. That is exactly the gap you can fill — and charge for.
Not why they chose it
A sandwich sold can mean speed, price or habit. Sales data records the behaviour, never the motivation.
Not what they wanted but didn’t find
The dish that wasn’t on the counter never shows up in a till report — yet it drives dissatisfaction.
Not the people who don’t come
Non-users are invisible to the POS. They are often the biggest growth opportunity for the restaurant.
Not who will resist change
Before you change a concept, you need to know who will embrace it and who will push back.
From brief to boardroom
Three steps from your client's question to a strategy you can defend with data.
Scope & launch
Agree the scope with your client and send a short, multilingual survey (EN / FR / NL) to all employees — users and non-users alike.
We profile automatically
Every response is scored across five dimensions. Eater profiles, demographics and site segmentation appear in a live dashboard — no manual analysis.
You deliver the strategy
Present a boardroom-ready report with AI-supported recommendations — under your own name, as your own service.
What you measure — and hand your client
Far beyond a single satisfaction score: the full picture of who the restaurant feeds, who it doesn't, and why.
Satisfaction
How happy eaters really are with food, service, value and environment.
Eater profiles
The mix of Grazers, Budgeteers, Traditionalists and Explorers in your audience.
Demographics
Results by age, role and team so you can tailor the offer to each group.
Multi-location
Compare restaurants and sites to see what works where — and why.
Drivers & trends
The factors that move satisfaction up or down, tracked over time.
Non-users
Why some people skip the restaurant entirely — and what would bring them in.
Change readiness
Who will embrace a new concept and who will resist — so you can roll out change with fewer complaints.
Actionable reporting
AI-supported recommendations packaged into a clear, shareable report.
One Survey. Five Dimensions.
CaterProfile doesn't just ask what people eat — it reveals who they are, how they communicate, how they handle change, and how they work.
Food Profiles
How your eaters approach their daily meal — from grab-and-go snackers to culinary adventurers.
Communication Profiles
How to reach each eater — through visuals or detail, emotion or logic, spontaneity or planning.
Change Profiles
Who embraces change and who resists it — so you can roll out new concepts with fewer complaints.
Office Profiles
How people work and what environment they thrive in — shaping how they eat during the day.
Special Profiles
The people your POS never sees — those who skip the restaurant and those who just arrived.
What the data reveals that assumptions miss
Three real studies. Three decisions that would have gone the wrong way without profiling.
The sandwich that wasn’t for Grazers
Based on the POS, the client was convinced a majority of his guests were Grazers, as sandwiches represented 30% of sales. In reality Grazers were only 16%; the rest taking sandwiches were Budgeteers attracted by the highly subsidised price.
Outcome: The client reconsidered what — and how much — to subsidise per food offer, instead of treating the sandwich as an offer needed by a majority.
Gen Z isn’t who you think
Even professional caterers carry clichés: younger generations catalogued as Grazers snacking all day, older ones as Traditionalists. The surveys showed many Gen Z are actually Traditionalists, and there are often more Grazers in Gen X than in Gen Z.
Outcome: Older generations also proved often more health- and sustainability-aware than younger ones — a direct input for concept and communication choices.
The counter nobody needed
Three office buildings were merging into a new HQ, with no restaurant before. The kitchen supplier had drawn a standard self-service layout with a classic sandwich à la minute counter. The early study showed not even 5% were Grazers.
Outcome: With limited free-flow space, a high-manpower, low-revenue counter for 5% made no sense. The room went to the main-course counter instead — the small space in the original plan would surely have created queues and a poorer experience.
All cases are real ALOHA projects, anonymised at the client's request.
Made by someone who has fed a workplace every day — for 25 years
“For 25 years I watched catering decisions made on the loudest opinion in the room or the statistics of the POS. With CaterProfile, I built the tool I wish I'd had back then — it tells you who you're really servicing before you change a single dish and set up a strategy.”
Willem De Cock, Founder · ALOHA Consultancy
The methodology behind every study
- Five-dimension questionnaire
- Automatic avatar (profile) computation
- Demographic & site segmentation
- Non-user capture
- AI-supported recommendations
One platform, three tiers
License CaterProfile and run profile studies for your clients under your own name. Pick the tier that matches your volume — extra studies are always available.
License — per year
Your first study at a reduced price
Run the full profile research for one client cohort at €2,500. Sign up for any annual plan afterwards and receive a €1,500 reduction coupon.
Full Profile Study
A complete, fully managed eater study for your company restaurant — designed, run and reported by the ALOHA team, with clear recommendations you can act on.
All plans are annual (12 months). Prices exclude VAT.
What could profiling earn you?
Pick a tier, set how many studies you sell per year and what you charge per study.
License tier
Professional: extra study beyond the 8 included €2,250
Default: ALOHA's own done-for-you study price (€6,500).
Make guest insight your competitive edge.
Consultants and caterers: get certified, run your first paid study with us alongside you, and start with a pilot study at €2,500.
Facility or HR manager? Let ALOHA run a one-off, done-for-you profile study for your restaurant.
You're not serving customers — you're serving your people. Every day.
Book a Demo
See CaterProfile in action or ask us anything — we'll get right back to you.
Contact Information
Address
Marbella - Spain